Muja Irish Whiskey is a spirit in which material preconceptions are skillfully destroyed, paving the way for something new. When designing this bottle, the aim was to surprise with a “hard” and luxurious packaging in glass and concrete, which still contains a soft and democratic spirit. After years of knowledge acquired in this field, we decided to create a premium product with a unique character. The word MUJA comes from a small town near Trieste, Italy, where the inspiration for the packaging design was born and the whiskey is bottled. MUJA celebrates an imagery made of linear sculptures, lights, sounds and dances characteristic of these areas, where luxury meets the humility of the street.